ALEXANDER SHAYLE STUDIO

Daise Lip Balm 

Zuru Edge

2025



Alexander was asked by Zuru Edge to design a range of concepts that focused on creating distinct and recognisable packaging for their upcoming Lip Balm Range, based on the Daise visual identity. 

Part of the brief was to create novel product formats in a stale product category, with the aim to create ownable IP and have the potential for virality on social media. 

The Daise Petal Pod and Lip Balm tube were the chosen products from this project - focusing on user experience and self expression in portable and distinctly Daise look and feel. 









PROJECTS

  
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