ALEXANDER SHAYLE STUDIO

Re-defining Beach Products

Solara

2024 - 2025



Solara is a new beach brand, aiming to disrupt the beach accessory market with design focused products that focus on contemporary aesthetics and modern materials.

A wide range of products was designed, from Umbrellas to speakers, furniture and drinkware. Alexander works as creative director for the brand, establishing the overall aesthetic, product roadmap and strategic direction for Solara. He also played a key role in creating and structuring the investor decks to pitch for seed funding. 




The Solara Umbrella, featuring a modular eco-system of attachments that enhance the beach experience. 




Features include a foldable table and a redesigned canopy mechanism, creating a better and more useful product than the current market offerings.




The PowerHub is the core of the Solara Umbrella, providing power to the Sand Anchor, speaker array, and allowing USB charging of multiple devices.

A rubberised UI panel allows control of the Sand Anchor, and a replaceable LiPo battery facilitates easy charging and replacement of the battery without dissassembling the product.



The PowerHub has a folding mechanism with large, easy to use buttons, allowing the Umbrella to be easily transported and stored. The Sand Anchor has a motor housed in a Die Cast Aluminium housing, with a polymer auger for easily digging into any sandy terrain.




The Solara Lounge Chair rethinks the foldable beach chair, focusing on a wider seat pan and better ergonomics for a more comfortable, premium offering in the category. 

An aluminium powder coated frame and premium mesh textiles create a sleek, contemporary aesthetic. 

This is designed not as a folding outdoor chair, but as an armchair for the beach.



The Lounger is a modern take on a hammock style folding chair, bringing modern design, materials and aesthetics to a usually utilitarian product. 

The design allows the product to fold from a compact footprint, to a full length bed lounger. 







PROJECTS

  
For Enquires and Press:
studio@alexandershayle.com

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