Power tool visual language
Role for this project: Industrial Designer
Client: Kingfisher/ therefore
Credit: therefore Product Design
Credit: therefore Product Design
therefore was tasked with producing a new visual language for an exsiting power tools brand, with the aim to reposition towards a more consumer friendly offering.
The result was a more sophisticated and clean aesthetic, moving away from the overly busy and cluttered form language found commonly on power tools.
Metal elements, rubberised grips and easy to identify touchpoints were re-imagined to maintain the feeling of a robust and reliable tool.
This was a 2 week design sprint, and focused mainly around the Power Drill as a case study to capture the overall visual language.
The result was a more sophisticated and clean aesthetic, moving away from the overly busy and cluttered form language found commonly on power tools.
Metal elements, rubberised grips and easy to identify touchpoints were re-imagined to maintain the feeling of a robust and reliable tool.
This was a 2 week design sprint, and focused mainly around the Power Drill as a case study to capture the overall visual language.
